Identity Theft: Putting Your Money Where Your Mouth Is

LifeLock Seems Pretty Sure of It's Ability To Prevent Identity Theft

The other day I saw a LifeLock identity theft commercial on television and was rather shocked by the whole thing. I wasn't even really watching television -- it was mostly playing in the background. I noticed the commercial was for LifeLock so I took a closer look and suddenly realized there was the CEO's social security number blazoned across the TV screen. And that's when I found myself asking this question - is LifeLock's commercial an ingenious display of the company's confidence in it's services or evidence of a false sense of security?

They've Got Guts

First, I have to admit that Mr. Davis has guts. I would never display my social security number on national television for the world to see. No matter how good LifeLock's services are, there's going to be some idiot who sees the commercial and tries to take advantage of the information.

Which brings me to this point - LifeLock can help you detect identity theft and can even help you prevent it to a certain extent, but it can not guarantee that no one is going to be able to get credit in your name if you display your social security number for the world to see. Yes, they'll help you get your life back in order if someone happens to manage to steal your identity, but you'll still have to deal with the frustration of having it happen to you.

What's Your Point Jess?

So what's my point? My point is this. You can have the best identity theft protection in the world in place. Don't get overconfident. You still need to safeguard your personal information. Don't be foolish. Don't be over-confident. Be cautious, weary and wise. Don't, under any circumstances, feel as though you're immune to identity theft -- because you're not.

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